The battle for cannabis voters heats up

This Zoom features several celebrities that also own cannabis companies.

Presidential candidate Vice President Kamala Harris is actively courting cannabis voters beyond making pro-cannabis statements. A virtual rally hosted by longtime cannabis consumer Willie Nelson and his wife, Annie, at Luck Ranch HQ will feature several cannabis company owners. The rally is happening at 7pm on October 24.

The cannabis telemedicine company NuggMD released a 2024 election poll conducted on 755 regular cannabis consumers between March 25 and April 3. The poll found that 59% of cannabis consumers would vote for a presidential candidate who supports pro-cannabis policies like legalization. Of the 755 respondents, 87% will or are likely to vote in the 2024 elections.

Nelson is more than a cheerleader for cannabis consumption, he also has a cannabis company called Willie’s Reserve which features several flower products sold in many states. Annie Nelson has been a long proponent of CBD products that are known as Willie’s Remedy. She and Willie have also written a book called Willie and Annie’s Cannabis Cookbook set to be released in November.

“I’m excited to bring together such an amazing group of people to talk about something we all care about deeply. Cannabis is a path to healing, opportunity, and justice, and supporting leaders like Kamala Harris who understand that is crucial to putting an end to the federal prohibition and undoing the harms it caused to so many, particularly to communities of color where it has been disproportionately enforced,” said  Nelson.

Business owners join Zoom

The lineup goes beyond the usual politicians speaking about legalization and includes business owners beyond Nelson.

Former football star Ricky Williams will also be featured on the Zoom. Williams is another cannabis activist who also owns a company called Highsman. His company has products in both the regulated cannabis market and the unregulated hemp market.

In addition to those business owners, Whoopi Goldberg is also on Zoom. Goldberg has launched two cannabis brands under her WhoopFam umbrella. One brand Emma & Clyde,  was named after Goldberg’s late mother and brother. That line features products for both medical and recreational consumers like edibles, pre-rolls, flowers and accessories. The other is a retooled Whoopi & Maya brand.

Country singer Margo Price who has performed with Nelson is another cannabis business owner featured on the Zoom. She has two brands, Mom Grass and Dad Grass which feature CBG products and are available online. The singer also combined her product launch with an album release.

The event also includes Colorado Governor Jared Polis, Brittney Spencer, US Rep. Brittany Pettersen, Dahr Jamail and more.

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Debra Borchardt

Debra Borchardt is the Co-Founder, and Executive Editor of GMR. She has covered the cannabis industry for several years at Forbes, Seeking Alpha and TheStreet. Prior to becoming a financial journalist, Debra was a Vice President at Bear Stearns where she held a Series 7 and Registered Investment Advisor license. Debra has a Master's degree in Business Journalism from New York University.


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