Number of the Week: 92%

92% – Increase in holiday deals claimed between Q4 2022 and Q4 2023

The holidays are often marked by big sales and plenty of consumers looking for the best deal. That trend appears to have made its way to the cannabis industry as well. According to data from Weedmaps, roughly one-third of all orders placed through the platform in the fourth quarter of 2023 used a promo code, up 92% from the fourth quarter of 2022.

Source: “Seize the Holiday Season,” Weedmaps