CRAC Archives

Anne-Marie FischerJune 20, 2019

Data is everything in cannabis right now. With this “data race” going strong, the cannabis industry is benefitting from useful data as firms compete to release the most interesting data on the profit-driving consumer behaviors of cannabis users. Now, we have new insights on the why around cannabis use and overall cannabis attitudes, thanks to […]

Jack SmithOctober 23, 2018

A new study shows that 69.5% of Las Vegas residents approve of legalized marijuana. While marijuana is legal in the state, usage has now surpassed more than the 50 percent mark, implying that people are becoming more comfortable with it as time goes on. The study, produced by Consumer Research Around Cannabis for Green Market […]

Video StaffOctober 4, 2018

At the recent Green Market Summit on September 14, 2018, a group of top cannabis industry professionals discussed The Economics of the Cannabis Consumer. David Dancer, Chief Marketing Officer at MedMen, Jeff Stein Managing Partner at Consumer Research Around Cannabis and Bethany Gomez Director of Research at Brightfield Group talked about which consumers were the […]

Debra BorchardtSeptember 18, 2018

The news that soda giant Coca-Cola (KO) could be considering an investment or partnership with Aurora Cannabis (ACBFF) rocked the cannabis industry. First, because Coke is the king of beverages and secondly because cannabis is been so taboo in the consumer products industry. “Consumer research shows Coca-Cola’s interest in marijuana is well-founded,” said Jeff Stein, Vice […]

William SumnerFebruary 9, 2018

With recreational cannabis now legal in the state of California, the Los Angeles Greater Metropolitan Area is poised to become one of the largest cannabis markets in the world. In such a highly competitive market, the companies that succeed are going to be the one that are able to capitalize on business intelligence, such as […]